Muji, the Japanese lifestyle retailer, has officially entered the Philippine cosmetics market by introducing its makeup line alongside the opening of its 12th store in the country, according to a report by BusinessWorld Online.
The new store offers a range of Muji's skincare and makeup products, expanding beyond its traditional home goods and stationery offerings. This move signals Muji's strategy to diversify its product portfolio in the Philippine market.
The expansion comes as Muji continues to strengthen its retail presence in the Philippines, with plans to introduce more product categories in the future. The company's foray into cosmetics aligns with the growing demand for minimalist and natural beauty products among Filipino consumers.