Japanese minimalist retailer Manila Bulletin reports that Muji has launched its first makeup collection in the Philippines, marking the brand's entry into the local cosmetics market.
The collection includes a variety of skincare and makeup items such as foundations, lip colors, and eye shadows, all following Muji's signature simple and functional design philosophy. Products are now available at select Muji stores nationwide and through their official online channel.
Industry observers note that Muji's move into makeup could appeal to consumers seeking affordable, no-frills beauty options. The brand's reputation for quality and minimalism may give it an edge in a competitive market dominated by established cosmetics brands.