The Gokongwei family's Robinsons Land Corp. (RLC) has announced a new campaign aimed at boosting domestic tourism, according to a report by Philstar Biz.
The initiative, which leverages RLC's extensive portfolio of hotels, resorts, and commercial properties, seeks to encourage more Filipinos to travel locally. While specific details of the campaign have yet to be fully disclosed, the company expects it to run across multiple platforms, including partnerships with tourism stakeholders.
RLC's move aligns with the broader government effort to revive the tourism sector post-pandemic and reduce reliance on international travel. The campaign is seen as a strategic step to drive occupancy rates in its hospitality assets while supporting local economies.