NutriAsia and CJ Foods have signed a partnership agreement to expand access to authentic Korean food products in the Philippine e-commerce market. The agreement was signed at Bonifacio Global City in Taguig City, as reported by BusinessWorld .
Under the deal, NutriAsia will distribute and represent CJ Foods’ flagship brand, bibigo, across NutriAsia’s e-commerce shops on major marketplaces including Lazada, Shopee, and TikTok Shop.
The partnership aims to bring a wider variety of Korean products to Filipino consumers through convenient online channels, leveraging NutriAsia's established distribution network.