Chinese lifestyle retailer OCE has entered the Thai market, according to a report by Inside Retail Asia. The move is part of the company's ongoing international expansion strategy.
OCE currently operates more than 50 stores in Mainland China, offering homewares, apparel, and accessories. The Thailand expansion marks its first foray into Southeast Asia.
The retailer's entry into Thailand reflects growing interest among Chinese brands in expanding regionally, as they seek new growth opportunities beyond their home market.