Singapore-based Olam Food Ingredients (ofi) has formed a joint venture with Philippine distributor Wills International Sales Corp. to better adapt its products for the local market, as reported by BusinessWorld.
The partnership will focus on configuring ofi’s upcoming facility in Bulacan to cater to Filipino taste preferences, leveraging Wills International’s distribution network and market insights. The facility is expected to produce food ingredients tailored for local food manufacturers and processors.
This strategic move underscores the growing demand for customized food solutions in the Philippines, as multinational companies seek to localize their offerings to capture a larger share of the market. The joint venture is also expected to create jobs and strengthen supply chains in the region.