According to Inside Retail Asia, OnTheList was founded by Delphine Lefay Dultzin on the premise that luxury brands often have high-quality excess inventory but lack a suitable outlet to sell it without harming their exclusivity. The platform operates as a members-only flash-sale site, offering discounts on unsold luxury goods in a controlled environment.
By partnering directly with brands, OnTheList ensures that products are authentic and that the sales remain discreet, protecting brand image. The model has proven attractive to both luxury labels seeking to manage inventory more effectively and consumers looking for bargains on high-end items.
Lefay Dultzin's approach addresses a longstanding pain point in the luxury retail sector, where excess stock often leads to markdowns or disposal. OnTheList's success highlights the growing importance of alternative retail channels in managing inventory and sustainability.