According to Packaging Gateway, the packaging industry is increasingly adopting 2D barcodes over traditional 1D barcodes due to their ability to store more information and enable digital engagement.
Unlike linear barcodes, 2D codes such as QR codes can hold product details, batch numbers, and URLs, facilitating supply chain traceability and direct consumer access to marketing or safety information.
The move aligns with global retail standards like GS1's push for 2D barcodes at point-of-sale, promising a future where packaging serves as a digital gateway.