The personal care and beauty industry in the Philippines is expected to grow by up to 10% this year, according to the Chamber of Cosmetics Industry of the Philippines, Inc. (CCIP) as reported by BusinessWorld. The growth is attributed to strong demand from the country's young population and increased access to brands through e-commerce platforms.
CCIP officials noted that the local industry has been resilient, with consumers spending more on personal care and beauty products even amid economic challenges. The rise of online shopping has allowed smaller and international brands to reach a wider audience, further boosting sales.
The optimistic outlook aligns with global trends where the beauty sector has shown steady expansion. The Philippines, with its large youth demographic and high social media usage, is seen as a key market for cosmetics and personal care items in Southeast Asia.