Pop Mart has expanded its brand experience with a Labubu-themed bakery in Singapore, according to Inside Retail Asia. The two-storey dessert shop offers a range of pastries and beverages inspired by the popular toy character, blending retail with foodservice to deepen customer engagement.
The bakery features 45 different toy-themed items priced between US$3.87 and $24.77. Offerings include character-shaped cakes, cookies, and specialty drinks, all designed to appeal to collectors and casual fans alike. The venue is located in a high-traffic commercial district, aiming to attract both local shoppers and tourists.
The move underscores Pop Mart’s strategy of extending its intellectual property into lifestyle categories beyond collectible toys. Pop Mart, listed on the Hong Kong Stock Exchange under ticker 9992.HK, has been expanding its physical retail footprint across Asia, with Singapore serving as a key market for brand-building in Southeast Asia.