According to BusinessWorld, property valuation will be a defining strategy for developers and investors in the Philippine real estate market through 2026, as they adapt to shifting demand and global uncertainties.
Key drivers of value differentiation include sustainability, location, and integrated township developments. Residential projects are expected to benefit from lifestyle-oriented communities, while office assets gain from adaptive reuse and green building certifications.
The report emphasizes that accurate pricing and strategic positioning will be critical for stakeholders to remain competitive in a market shaped by evolving buyer preferences and economic headwinds.