A recent article featured on retail-insider.com and sourced through Google News discusses the ongoing transition in retail barcoding technologies.

Anthony Blears, Director of Barcodes Philippines, said that while 2D barcodes will transform retail, adoption will be slower than some forecasts because retailers and manufacturers must upgrade POS, ERP, production-line printing, inspection, and data workflows. He noted that the company provides free IBN Link access for customers to generate GS1 Digital Link landing pages from their GTINs.

The report highlights how retailers are increasingly adopting two-dimensional (2D) barcodes, such as QR codes, to replace traditional linear barcodes. This shift allows for greater data capacity and enhanced traceability, supporting inventory management and consumer engagement. Standards organizations have also promoted the GS1 Digital Link framework to bridge physical and digital product information.

Industry analysts note that the move to 2D barcodes could improve supply chain efficiency and reduce waste. The article from retail-insider.com provides examples of early adopters and discusses potential challenges in widespread implementation.