SoftServ has announced the launch of BARQUODE, a new software-as-a-service (SaaS) platform for barcode label design, signaling a strategic pivot from its historical focus on consumables. The move reflects a broader industry trend toward digital solutions that streamline labeling processes for retail, logistics, and manufacturing sectors.

BARQUODE enables users to create, customize, and print barcode labels through an intuitive web-based interface, reducing the need for standalone software or external design tools. The platform supports standard barcode symbologies and integrates with existing inventory and point-of-sale systems, aiming to simplify compliance with retail labeling requirements.

By transitioning to a recurring revenue model, SoftServ joins other hardware-focused companies adapting to the growing demand for cloud-based operational tools. The launch of BARQUODE could also help small and medium businesses adopt efficient barcode practices without significant upfront investment.