Supermarkets across Europe are planning a sweeping transition from the traditional linear barcode to advanced 2D barcodes, according to a report by Euro Weekly News . The move, which is expected to unfold over the next few years, aims to replace the Universal Product Code (UPC) system that has been a retail staple since the 1970s.
The new standard, often referred to as the GS1 Digital Link, enables QR or other 2D codes to carry far more data than the 12-digit barcode, including expiration dates, batch numbers, and recycling information. Industry experts cited by Google News note that the transition will require significant infrastructure upgrades at checkout counters and supply chain systems, but promises greater transparency and efficiency.
For consumers, the change means being able to scan a code with a smartphone to access product origin, sustainability certifications, and recall alerts. The shift also mirrors similar moves in the retail sector globally, as the industry seeks to modernize and reduce waste.