ThaiBev is considering selling its KFC franchise business in Thailand, the company's largest brand holding, according to a report from Inside Retail Asia. The move comes as the beverage and food conglomerate reviews its portfolio of non-core assets.
ThaiBev acquired the KFC franchise rights for Thailand in 2017, making it the largest operator of the brand in the country with hundreds of outlets. A potential sale would mark a significant shift in the company's strategy, which has focused on expanding its food and beverage footprint across Southeast Asia.
Sources indicated that the company has hired financial advisors to explore options, though no final decision has been made. The retail sector in Thailand continues to see consolidation, with quick-service restaurants attracting interest from both local and international investors.