Vietnamese cosmetics and dermatology chain Hasaki has opened its first store in the United States, located in California, marking the company’s entry into the North American market. The expansion was reported by Inside Retail Asia.
Hasaki has grown to operate more than 300 cosmetics stores and 18 dermatology clinics across Vietnam. The California location represents the brand’s first physical retail presence outside of its home market, as it seeks to tap into the U.S. beauty and skincare segment.
The move comes as Vietnamese consumer brands increasingly look abroad for growth, leveraging the rising popularity of K-beauty and Asian skincare trends among American consumers. Hasaki’s U.S. debut is expected to introduce its range of cosmetics and dermatological products to a new customer base.