The Marketplace, the upscale grocery chain under the Rustan Group, is deepening its presence in Alabang with a new location, as reported by InsiderPH. The move underscores the brand's strategy to capture the growing demand for premium retail in the affluent southern corridor of Metro Manila.
Alabang has become a key battleground for high-end grocers as residential and commercial developments attract upper-middle-class and expatriate communities. The Marketplace’s expansion follows similar moves by competitors like S&R and Landers, all vying for a share of the premium grocery segment in the area.
The new outlet is expected to offer the chain’s signature range of imported and local gourmet products, along with enhanced in-store experiences. Industry observers note that the push reflects broader trends of retail polarisation, with premium formats growing even as mass-market retailers face margin pressure.