Timex Group announced it has completed the full acquisition of Swedish watch brand Daniel Wellington, according to a report from Inside Retail Asia. The deal further consolidates Timex’s portfolio of fashion and lifestyle timepieces.
The acquisition builds on Timex’s existing minority stake in Daniel Wellington, which it first acquired in 2021. By taking full ownership, Timex aims to leverage its manufacturing and distribution scale to expand Daniel Wellington's global reach, particularly in Asia and the Americas.
Daniel Wellington, known for its minimalist leather-strap watches and interchangeable bands, has faced market headwinds in recent years as consumer preferences shift. Timex said the acquisition strengthens its position in the design-led watch and jewelry segment, complementing its own heritage brand and other licensed lines.