Meta, the parent company of Facebook, is increasingly positioning itself as a competitor to tech giants like Microsoft and Google rather than solely relying on its core advertising business, according to a report from Inside Retail Asia.
The shift involves heavy investment in artificial intelligence infrastructure, including data centers and custom chips, as well as enterprise software and services. Meta is reportedly building large language models and cloud offerings aimed at businesses, directly competing with established players in the AI and cloud markets.
While advertising remains Meta’s primary revenue driver, the company sees diversification as essential for long-term growth. By chasing tech rivals, Meta risks alienating its advertiser base but may unlock new revenue streams in AI and enterprise, reshaping its identity beyond social media.