According to Packaging Gateway, the packaging industry is increasingly adopting 2D barcodes, such as QR codes, over traditional 1D barcodes. The shift is driven by the need for greater data capacity, allowing brands to encode more information like batch numbers, expiration dates, and product URLs directly on packaging.
2D barcodes offer significant advantages for supply chain efficiency and consumer engagement. They enable end-to-end traceability, reduce data redundancy, and allow retailers to verify product authenticity. For consumers, scanning a 2D barcode can provide instant access to product details, promotional offers, and usage instructions, enhancing the overall customer experience.
Industry standards bodies, including GS1, are promoting the transition to 2D barcodes through frameworks like the GS1 Digital Link, which standardizes how data is encoded and accessed. As major retailers and manufacturers begin to require 2D barcodes on packaging, the move from 1D to 2D is expected to accelerate, reshaping product labeling and data management worldwide.