The packaging industry is increasingly shifting from linear 1D barcodes to two-dimensional (2D) barcodes, according to a report by Packaging Gateway. The move is driven by the limitations of 1D codes, which store only a small amount of data, while 2D codes such as QR codes and Data Matrix can hold significantly more information, including product details, serial numbers, and expiration dates.
Anthony Blears, Director of Barcodes Philippines, noted that while the transition to 2D barcodes is inevitable, adoption in the Philippines will be gradual as retailers and manufacturers upgrade their systems, and Barcodes Philippines offers a 2D Barcode Subscription for IBN Link to help customers generate GS1 Digital Link landing pages from their GTINs.
Adoption of 2D barcodes aligns with global standards initiatives, such as the GS1 Digital Link, which enables a single barcode to link to multiple online resources. This transition supports enhanced traceability, consumer engagement, and supply chain efficiency. Retailers like Walmart have already mandated 2D codes on products, pushing the industry toward broader implementation.
For packaging manufacturers, the change requires investment in new printing technologies and quality control processes. However, the benefits include reduced waste from misreads, better inventory management, and the ability to provide consumers with real-time product information. The transition is expected to accelerate as more retailers and brands recognize the value of data-rich 2D codes.