The Philippine beauty industry is expected to continue blooming, with sales projected to grow by nine to 10 percent this year, according to a report by Philstar Biz.
Industry analysts attribute the sustained growth to Filipinos' strong emphasis on personal grooming and skincare, fueled by rising disposable incomes and the influence of social media beauty trends. Local brands have been expanding their product lines, while international players continue to invest in the market.
With the sector outpacing broader retail growth, beauty products are expected to remain a key driver of consumer spending in the Philippines throughout 2026.