In an opinion piece published by BusinessWorld, the author, who built a communications consultancy from the ground up, argues that creativity—not just strategy or capital—is the raw material that creates real value in industries. The ability to craft narratives, design messages that move people, and translate ideas across cultures and markets is what underpins the creative economy.
The article makes the business case for the ASEAN Creative Economy – Creative Industries (ACE-CI) initiative, positioning it as a vehicle to harness the region's diverse creative talents. By formalizing cooperation and investment in creative sectors, ACE-CI can help ASEAN member states tap into new growth opportunities, particularly in areas like content production, design, and digital media.
The author contends that creative industries are a significant but often overlooked engine for economic development in Southeast Asia. With proper support and integration, ACE-CI could not only generate revenue and jobs but also strengthen cultural identity and soft power across the region, making it a strategic priority for ASEAN's future growth.