East West Banking Corp. (EastWest Bank) has launched an artificial intelligence-powered chatbot to help entrepreneurs understand and access solutions that can support business growth. The bank introduced ECHO, or EastWest CMS Help Officer, to guide business owners through its cash management services. According to BusinessWorld, the chatbot is part of the bank's efforts to serve the needs of growing businesses.
ECHO is designed to assist business owners in navigating the bank's cash management offerings, particularly as their operations evolve and require more sophisticated financial tools. The chatbot aims to make banking support more accessible by providing instant, automated responses to common inquiries about the bank's services. EastWest's move reflects the growing adoption of AI-driven customer support in the Philippine banking sector.
The launch comes as Philippine banks increasingly invest in digital channels to improve customer experience and operational efficiency. By deploying a chatbot tailored to business banking, EastWest is positioning itself to better serve small and medium enterprises, a key segment for the country's economic growth. The bank has not disclosed further details about the chatbot's underlying technology or future expansions.