Laneige has opened a new flagship store in Seoul that focuses on beauty technology and customized skincare, as reported by Inside Retail Asia. The store aims to provide personalized beauty experiences through advanced tech integrations.
The flagship features a range of digital tools that analyze skin conditions and recommend tailored products. Customers can access interactive stations for product testing and virtual consultations, blending physical retail with digital innovation.
This move underscores a broader industry trend where beauty brands adopt technology to enhance in-store engagement. Laneige's investment reflects the growing demand for personalized shopping experiences in the competitive Korean beauty market.