ZWC Partners has invested in Iicombined, the Korean company behind the eyewear brand Gentle Monster, to support the brand’s global retail expansion. Financial terms of the deal were not disclosed, as reported by Inside Retail Asia.

The investment will help Iicombined accelerate its retail footprint and enhance its position in the competitive eyewear market. Gentle Monster is known for its avant-garde designs and experiential retail stores.

This backing comes as the brand continues to grow internationally, particularly in Asia and the United States. ZWC Partners, a venture capital firm, aims to leverage its expertise to scale the business.