Pokémon Company International is expanding its footprint in the Philippines with a pop-up store at SM Mall of Asia (MOA) and an anniversary tour, as reported by marketech apac. The initiatives aim to engage Filipino fans and celebrate the brand's milestones.
The MOA pop-up store offers exclusive merchandise and interactive experiences, while the anniversary tour will visit multiple locations across the country. Specific dates and activities include meet-and-greet events, game zones, and photo opportunities with Pokémon characters.
This move underscores Pokémon's growing retail and entertainment presence in the Philippines, following previous partnerships and events. The tour and pop-up are expected to draw large crowds and boost brand engagement among local enthusiasts.