SM Supermalls has launched the Philippines' first TikTok LIVE mall campaign in partnership with YCP, as reported by adobo Magazine. The initiative merges livestream shopping with physical mall activations, offering a new retail experience.
The campaign features real-time product demonstrations, exclusive deals, and interactive segments streamed directly from SM malls, allowing viewers to purchase items while engaging with the content.
This move reflects the growing trend of social commerce in the Philippines, where brands are increasingly using live video to drive sales and foot traffic.