Sunway Malls has announced the launch of Malaysia's first 'smart mall' initiative, according to Inside Retail Asia. The project includes a new AI-powered customer chatbot and the Sunway Super lifestyle application designed to enhance the shopping experience.
The AI chatbot will provide personalized assistance to shoppers, while the Sunway Super app integrates loyalty rewards, promotions, and mall navigation. The rollout is part of Sunway Malls' broader digital transformation strategy to leverage technology for improving customer engagement and operational efficiency.
This move positions Sunway Malls at the forefront of retail innovation in Malaysia, as malls increasingly adopt smart technologies to meet changing consumer expectations. The initiative is expected to set a benchmark for other shopping centers in the region.