In an interview with Inside Retail Asia, W Optics director Jonathan Wong outlined the company’s vision to transform eyewear retail from a transactional business into a preventive health service.
Wong identified a significant awareness gap among consumers, who often view eyeglasses only as vision correction tools rather than as part of routine preventive eye care. He noted that many Filipinos delay eye exams until symptoms arise, missing opportunities for early detection of conditions like glaucoma or diabetic retinopathy.
To address this, W Optics is integrating digital eye-screening tools in its stores and training staff to educate customers on eye health. Wong emphasized that shifting the retail model requires collaboration with optometrists and public health campaigns, especially in underserved areas.